Research Services

Why use AccHeroes Market Startegy?

We’ve carried out more research studies, in more languages, in more markets, than anyone. So, we have a unique understanding of the questions to ask, the people to talk to, and the decisions that need to be taken.

Understanding Customers, Buyers and Influencers

Our specialist b2b approach combines active listening at every touchpoint with sophisticated analytical techniques to bring the voice of the customer into the heart of your business.

Understanding Product and Pricing Strategy

Our end-to-end solution for product and pricing research is designed to help b2b businesses innovate successfully and profitably.

  •  Understanding Markets and Opportunities
  •  Our market and opportunity research helps b2b businesses develop a sustainable and profitable go-to-market plan


Understanding Brands and Communications

Our specialist brand and marketing research solution helps clients to measure brand value and track brand health over time.


Marketing plan researching. Paperwork on the table, laptop and mobile phone
Brainstorming discussion in the office, sticky notes on the board, ideas, risk assessment

Our Assessment Method

Our market assessment and situation analysis provides you with a “market map” to help you make smarter choices as you execute your market development plans.

Our approach: The total market map

  •     The CAGE distance framework, which enables us to assess the cultural, administrative & political, geographical and economic difference between a target market and markets we are already ensconced in. Using CAGE distance analysis, we can assess the accessibility of the opportunity.

  •    Porter’s 5 Forces allows us to assess the competitive environment that relates to the opportunity in each target market.
  •    PESTLE analysis allows us to assess the trends in the market and thus consider how the market is likely to change or grow.
  •    SWOT analysis, based on introspective, internal analysis plus external data, allows us to consider our strengths and weaknesses vis-à-vis the competition, and therefore where we are at a competitive advantage or disadvantage. It also encourages us to assess the level and nature of opportunities and threats within the marketplace.
  •    Finally, it is often said that marketing is all about segmentation. Success in market entry depends heavily on us identifying the specific group within the market that will be drawn towards our offer. We need to understand not only the total market size, but above all the size of our target segment.

Financial Planning Service

Global Outreach

Global reach to maximum countries through our representatives for on ground consultation

International Payment Experts

International Payroll experts will help you with research, strategy and communication within the target market.


Ongoing International Payroll Consulting & Support


Learn & Explore Trends

The most common way of doing business in Pakistan is through the registration of a limited liability company (locally known as a private company (Pvt. Ltd.))

The Internet EIN application is the preferred method for customers to apply for and obtain an EIN.

In the beginning rate at 165.6 Rupees. High exchange rate 165.7, low 157.8. The average for the month 162.3.

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