Research Services
Why use AccHeroes Market Startegy?
We’ve carried out more research studies, in more languages, in more markets, than anyone. So, we have a unique understanding of the questions to ask, the people to talk to, and the decisions that need to be taken.
Understanding Customers, Buyers and InfluencersOur specialist b2b approach combines active listening at every touchpoint with sophisticated analytical techniques to bring the voice of the customer into the heart of your business. | Understanding Product and Pricing StrategyOur end-to-end solution for product and pricing research is designed to help b2b businesses innovate successfully and profitably. |
| Understanding Brands and Communications
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Our Assessment Method
Our market assessment and situation analysis provides you with a “market map” to help you make smarter choices as you execute your market development plans.
Our approach: The total market map
- The CAGE distance framework, which enables us to assess the cultural, administrative & political, geographical and economic difference between a target market and markets we are already ensconced in. Using CAGE distance analysis, we can assess the accessibility of the opportunity.
- Porter’s 5 Forces allows us to assess the competitive environment that relates to the opportunity in each target market.
- PESTLE analysis allows us to assess the trends in the market and thus consider how the market is likely to change or grow.
- SWOT analysis, based on introspective, internal analysis plus external data, allows us to consider our strengths and weaknesses vis-à-vis the competition, and therefore where we are at a competitive advantage or disadvantage. It also encourages us to assess the level and nature of opportunities and threats within the marketplace.
- Finally, it is often said that marketing is all about segmentation. Success in market entry depends heavily on us identifying the specific group within the market that will be drawn towards our offer. We need to understand not only the total market size, but above all the size of our target segment.
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- High standards of professionalism, integrity. Establishment of close working relationships.
- We do not have to be the best, we do have to give our best. Ability to learn. Multicultural competence.
- A different way of thinking, both inside and outside the box. We do not have to be the best.
- We do not have to be the best, we do have to give our best. Ability to learn. Multicultural competence.